Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewelry. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci products are sold exclusively through a network of directly operated boutiques and through e-commerce, as a valuable complementary business channel. Their products are also distributed through a small number of franchisees, and selected department and specialty stores.  They are part of the Kering Group, a world leader in apparel and accessories, which develops an ensemble of powerful Luxury and Sport & Lifestyle brands.

In 2009 Christophe Ameeuw created EEM World and with his know-how and event marketing expertise decided to salvage the Jumping de Paris. Building a partnership with the luxury fashion house of Gucci – who made a come back to the world of equestrianism after a 20-year absence – EEM World launched the Gucci Paris Masters alongside the Salon du Cheval, the most important horse related exhibition in France. The challenge was overwhelming but the event became a major success. The Gucci Paris Masters was an annual event until 2014.

The event welcomed up to 50.000 visitors to witness spectacular sporting action and entertainment over four days of world class competition and shows, and enjoys a worldwide audience of 550 millions households, far more than any other equestrian competition.

Three levels of international competitions – Invitational Trophy, Prestige Trophy and Masters – bring together many of the most renowned names in the sport in 21 exhilarating events among which the Longines Speed Challenge and the Longines Battle of the Sexes.

Set off by the elegant Prestige Village, an exclusive luxury shopping experience, and the Children’s Village, where younger spectators can enjoy equestrian-themed activities between events, the Gucci Paris Masters was an unforgettable meeting of elegance and athleticism.

The Masters enjoy a worldwide household audience of over 500,000,000, more than any other equestrian competition. Loyal partnerships with world-famous brands allows the Masters to provide a unique opportunity for networking. Bringing together financial, industrial and political leaders, worldwide institutions and celebrities.

Photo by Sarah Bedu

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